Combating Deepfakes and Boosting Digital Authentication to a 99.7% Conversion Rate
Unico, a global leader in identity validation, integrated Oz Forensics' solutions to optimize its digital authentication, ensuring robust security and a frictionless user experience.
Description
Digital transformation has brought agility and convenience, but it has also opened the doors to increasingly sophisticated cyber threats. In this scenario, Unico, a leader in identity validation, faced a challenge: providing robust security without compromising the user experience. They needed to combat advanced fraud methods like deepfakes and injections, which can fool facial recognition systems, and ensure an authentication process that was fast, secure, and efficient.
To overcome these challenges, Unico sought a technology partner that could provide a scalable and precise solution. Their selection criteria were rigorous and focused on three key areas: verification speed, a high success rate for validating legitimate users, and minimizing false positives and negatives. This is when Unico chose Oz Forensics. Oz's Liveness Detection technology provided a solution that strikes a balance between security and a frictionless user experience.
Why this choice?
A solution that protects identity verifications with zero friction and strong security.
Unico chose the Oz Liveness technology, which verifies whether a presented face belongs to a real, live person, effectively combating spoofing attempts.
The solution exists in active and passive variations, where the user is authenticated through a short video of them performing a specific movement, or without requiring any action, respectively. This variation enables the company to select the type of verification that best suits its end-user reality and use case.
Oz Liveness technology is capable of identifying spoofing attempts using photos, videos, or masks. This includes detecting injections and deepfakes. This way, only legitimate users can complete the authentication process. Additionally, Oz Liveness is compatible with all major platforms - iOS, Android, and Web - ensuring that Unico offers a consistent authentication experience, regardless of the device used by the user.
The Game-Changing Results
Increased Conversion
Unico's conversion rate, which was already high at 95.8%, increased to an incredible 99.7% with the Oz solution.
+99.8%
Accessibility and Inclusion
The simplified authentication process increased conversions for users over 60 years old.
+70%
Enhanced Security
The Oz solution significantly reduced the False Rejection Rate (FRR), strengthening security without affecting user experience.
-48%
About
Unico is the world's largest identity validation network and a pillar of trust in the digital society. With solutions based on facial biometrics, artificial intelligence, and reinforced layers of security, Unico validates with 100% certainty who is carrying out a transaction and the associated identity risks. In this way, the company can fight fraud, protect data, and promote trust between people and companies. Globally renowned funds such as SoftBank, General Atlantic, and Goldman Sachs trust and invest in Unico.
Testimonial
"The partnership with Oz has undoubtedly strengthened our solution and improved reliability. For a major player like Unico, obtaining a trustworthy, agile, and secure solution is essential, and Oz proved to be the right choice for us."
Diego Poblete, Head of Product at Unico
Your Journey to Success
Unico's success story is an example of how cutting-edge technology can solve complex challenges and drive business growth. Oz Forensics offers Liveness Detection solutions that can help your company achieve similar results, ensuring greater security, more conversions, and a frictionless experience for your customers.
Ready to learn how Liveness Detection technology can benefit your company?
